How Credit Card/Merchant Services should use social media to bring in customers
Consistent social presence builds trust and educates business owners about complex payment options, helping them choose confidently.
Where to post
LinkedInB2B networking and professional content dominate for merchant services sales and partnerships.
FacebookSmall business owners use Facebook for community engagement and service promotions.
XReal-time updates and industry news sharing attract SMBs in financial services.
YouTubeEducational videos and tutorials on payment solutions perform well.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Simple explainer videos on payment solutions.
Content angles that work for Credit Card/Merchant Services:
How to reduce payment processing fees
Benefits of different credit card terminals
Customer success stories with merchant services
Security tips for payment processing
Sample post
Cut Your Payment Processing Fees Without Changing Your Bank
Are you paying too much for credit card transactions? Discover simple ways to save on fees and improve your checkout experience...
Image: owner explaining payment terminal setup
How eHandshake actually gets Credit Card/Merchant Services more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Credit Card/Merchant Services turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.