Social media playbook
How Credit Card/Merchant Services should use social media to bring in customers
Consistent social presence builds trust and educates business owners about complex payment options, helping them choose confidently.
Where to post
LinkedInB2B networking and professional content dominate for merchant services sales and partnerships.
FacebookSmall business owners use Facebook for community engagement and service promotions.
XReal-time updates and industry news sharing attract SMBs in financial services.
YouTubeEducational videos and tutorials on payment solutions perform well.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Simple explainer videos on payment solutions.
Content angles that work for Credit Card/Merchant Services:
- How to reduce payment processing fees
- Benefits of different credit card terminals
- Customer success stories with merchant services
- Security tips for payment processing
Sample post
Cut Your Payment Processing Fees Without Changing Your Bank
Are you paying too much for credit card transactions? Discover simple ways to save on fees and improve your checkout experience...
Image: owner explaining payment terminal setup
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