How ERISA/Employee Benefits Law Firm should use social media to bring in customers
Consistent social media presence builds trust and positions the firm as a knowledgeable resource in a complex legal niche.
Where to post
LinkedInB2B professional networking and sharing case studies and legal updates.
FacebookCommunity engagement and client education through posts and events.
YouTubeHosting explainer videos and webinars on complex legal topics.
XSharing timely legal news and thought leadership in short posts.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Clear explainer videos on common ERISA issues.
Content angles that work for ERISA/Employee Benefits Law Firm:
Recent regulatory updates
Common compliance pitfalls
Case studies and outcomes
Tips for plan sponsors
Sample post
Are Your Employee Benefits Plans ERISA-Compliant?
Many businesses overlook critical compliance details that can lead to costly penalties. Discover key steps to protect your company’s benefits plans...
Image: professional photo of attorney explaining documents
How eHandshake actually gets ERISA/Employee Benefits Law Firm more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how ERISA/Employee Benefits Law Firm turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.