Social media playbook
How ERISA/Employee Benefits Law Firm should use social media to bring in customers
Consistent social media presence builds trust and positions the firm as a knowledgeable resource in a complex legal niche.
Where to post
LinkedInB2B professional networking and sharing case studies and legal updates.
FacebookCommunity engagement and client education through posts and events.
YouTubeHosting explainer videos and webinars on complex legal topics.
XSharing timely legal news and thought leadership in short posts.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Clear explainer videos on common ERISA issues.
Content angles that work for ERISA/Employee Benefits Law Firm:
- Recent regulatory updates
- Common compliance pitfalls
- Case studies and outcomes
- Tips for plan sponsors
Sample post
Are Your Employee Benefits Plans ERISA-Compliant?
Many businesses overlook critical compliance details that can lead to costly penalties. Discover key steps to protect your company’s benefits plans...
Image: professional photo of attorney explaining documents
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