How Life & Disability Insurance Agency should use social media to bring in customers
Consistent social presence builds trust and educates potential clients about complex insurance decisions.
Where to post
FacebookFacebook is widely used by insurance agencies for community engagement and targeted local advertising.
LinkedInLinkedIn is ideal for professional networking and sharing industry insights relevant to life and disability insurance.
YouTubeYouTube allows agencies to post educational videos explaining insurance products and benefits.
InstagramInstagram supports brand building through client testimonials and short informative posts.
XX is used for quick updates, industry news, and engaging with a broader audience.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Client success stories and simple insurance explainer videos.
Content angles that work for Life & Disability Insurance Agency:
Common insurance myths busted
How to choose the right coverage
Real client testimonials
Step-by-step claim process guides
Sample post
Did You Know This About Disability Insurance?
Many people overlook key benefits of disability insurance that could protect their income if the unexpected happens…
Image: friendly photo of you explaining insurance to a client
How eHandshake actually gets Life & Disability Insurance Agency more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Life & Disability Insurance Agency turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.