Social media playbook

How Welding and Precision Machining Service should use social media to bring in customers

Showing your craftsmanship and expertise online helps build trust and attracts local customers who value quality.

Where to post

YouTubetutorials and detailed project showcases perform well for technical trades.
Facebookcommunity groups and local business pages help reach customers and industry peers.
Instagrambefore/after photos and short videos of welding and machining projects engage audiences.
Redditniche communities discuss techniques and equipment, useful for lead-gen and reputation.
LinkedInB2B connections and showcasing precision capabilities to industrial clients.

When to post

Best timeWeekday afternoons, 1-4pm
How often2 posts/week

What to post

Your highest-leverage content: Project walkthrough videos.

Content angles that work for Welding and Precision Machining Service:

Sample post

Watch How We Transform Raw Metal Into Precision Parts
Ever wondered what it takes to craft perfect metal components? Join us behind the scenes as we weld and machine with precision...
Image: close-up photo of a finished machined metal part

How eHandshake actually gets Welding and Precision Machining Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Welding and Precision Machining Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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