Social media playbook
How Health & Beauty Spa should use social media to bring in customers
Consistent social media presence builds trust and attracts clients by showcasing real results and the spa experience.
Where to post
InstagramVisual content like before/after photos and wellness tips perform strongly here.
FacebookLocal community engagement and appointment bookings are common on this platform.
TikTokShort videos showcasing treatments and client experiences attract younger audiences.
YouTubeLonger tutorials and spa experience videos help build trust and educate clients.
PinterestInspirational beauty and wellness boards drive discovery and bookings.
When to post
Best timeWeekday afternoons, 1-4pm
How often3-4 posts/week
What to post
Your highest-leverage content: Before and after treatment transformations.
Content angles that work for Health & Beauty Spa:
- Client testimonials and reviews
- Behind-the-scenes of spa treatments
- Self-care tips and wellness advice
- Promotions and seasonal offers
Sample post
See the Glow: Watch This Relaxing Facial Transformation!
Discover how a simple facial can refresh your skin and boost your confidence... ready to treat yourself?
Image: client before and after facial photos
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook